According to @claudeai on Twitter, Anthropic has enabled Claude Memory for free plan users and added simplified import and on demand export of saved memories. According to Anthropic’s announcement on Twitter, these updates lower onboarding friction for users migrating from other tools and improve data portability, creating stickier daily workflows for consumer and SMB teams using Claude for support, research, and content operations. As reported by the official Claude account, easier import reduces setup time while export controls strengthen user trust and compliance workflows, opening opportunities for enterprise pilots that require ownership and reversibility of user data. According to the tweet, the features are available immediately, signaling a freemium strategy to increase retention and upsell to paid tiers with memory driven personalization.